Case Study
How KAYAK Increased The Volume Of Its Conversions While Decreasing Overall CPA with DPA
Adphorus | Facebook Marketing Partner hello@adphorus.com www.adphorus.com # of Actions 287% higher Case Study How KAYAK increased the volume of its conversions while decreasing overall CPA with DPA GOAL KAYAK was looking to boost their revenue from Facebook, a unique re-marketing channel, with the power of regular and cross-sell DPA. STRATEGY By working close