How Innovative Brands Are Targeting the Millennial Market Cutting-edge brands are using SMARTRAC’s NFC technology and Experiences solution to make products that 'talk' to their consumers. Are you? Dynamic and future-oriented brands are making their products smart, and delivering more value to their consumers. Global swimwear company Khongboon Group has just announced the launch of a new women’s brand, Khongboon Activewear (KBA). These products now also utilize SMARTRAC’s latest NFC technology and its Experiences solution to enable their consumers to access personalized, relevant and dynamic content with a simple tap of a phone or tablet against the NFC touchpoint in the respective piece of clothing – women’s sport tops or bottoms. Just Tap to Receive a Dynamic User Experience Each piece wi

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