Case Study

How IBM Uses CB Insights to Get Smart on AI Startups IBM’s Watson is the AI platform for business

How IBM Uses CB Insights to Get Smart on AI Startups IBM’s Watson is the AI platform for business

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How IBM Uses CB Insights to Get Smart on AI Startups As the Artificial Intelligence platform for business, IBM Watson has a range of applications that are transforming the way people and computers work. IBM’s Watson team commercializes Watson across many industries and professions. To inform their work, understand the competitive environment, and realize new opportunities, the team sought help from colleagues in IBM’s Market Development and Insights (MD&I) group to identify key players in the AI space. Mapping the AI Universe While the team felt confident in their knowledge of larger vendors’ AI solutions, MD&I wanted to learn more about the long tail of emerging AI startups that represent the next wave of innovation across industries. They turned to the CB Insights platform

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