Feature Friday: How Grand River Academy is Increasing Inquiries Grand River Academy launched a new website earlier in July with one primary goal: recruitment. The prospective family-focused design includes some pretty compelling value propositions, testimonials, and an interactive design that carefully guides a potential applicant down the funnel. Most importantly, the school is going against the grain by replacing their lengthy SIS inquiry and application forms with shorter forms created and managed in Finalsite's Forms Manager. Why use a short form? Kelli Jones, the school's Marketing & Communications Coordinator, knows that not everyone who visits the school's website is ready to hand over all their information...but they may be ready to hand over some.It's important to keep in mind th

Join for free to read