Case Study
How Google’s Product Team Uses Agile Research to Incorporate User Feedback and Stay Innovative
How Google’s Product Team Uses Agile Research to Incorporate User Feedback and Stay Innovative The Challenge The nature of technology requires speed. And to be innovative in the technology space requires even more speed. For one Google product team in particular, working on experimental social apps and pursuing better experiences for users means regular research and product iteration; it’s necessary to fail fast in order to ?nd the big wins.