Solution: Fourth Analytics Powered by GoodData Use Case: Travel & Hospitality Favorite Metric: ? Overall profitability of promotion ? Overall cost of basket ? Flash P&LAffinity Best Feature: ? Ability to change dashboards quickly ? Ability to customize data view on-the-fly Results: ? 117% ROI, with a payback period of 2.4 years ? New revenue source in monthly subscription options ? Upsell opportunities offering additional data streams ? Customer retention rate of 97% ? Customer deployments in as little as five days Customer Since: 2013 GOODDATA CUSTOMER STORY | FOURTH How Fourth Added Analytics to Its Menu... and Realized a 117% ROI Opening the Door to Analytics Finding the Perfect Recipe Headquartered in London, Fourth is the world’s leading provider of

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