How enterprise companies manage in-app communication at scale
How enterprise companies manage in-app communication at scale
17 PagesHow enterprise companies manage in-app communication at scale2 Pendo | How enterprise companies manage in-app communication at scale INTRODUCTION: Why you need to consider the full in-app experience We’ve all been there as software users: trying to navigate a new platform or get something done in a tool we use every day, only to be bombarded with what feels like endless pop-up messages. Frustrating at best, these moments can have lasting negative effects. And while no company sets out to disrupt users’ workflows or get in the way of productivity, they can sometimes end up doing so due to a lack of coordination. Product-led companies recognize that leveraging the product to communicate with users is a powerful tactic for all teams. However, these benefits quickly dwindle if compani
