Problem How do you make Valvoline stand out amongst its competitors when entering a new market? Solution By using an OOH campaign that was strategically placed to reach the target market. Background With so many different oil change type businesses in every market, Valvoline knew it needed to do something different to stand out upon entering this new market. Valvoline prides itself on its fast service and that it offers its customers the luxury of staying in the car while the service work is being performed. Objective The goal was to have eye-catching creative to inform drivers that not only is Valvoline’s service fast, you also have the luxury of staying in the car while the service work is being performed. The tag lines selected for this campaign were “15 minutes or less” and “St

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