How do you boost donations and participation for a fundraiser at a time when non-profit dollars are less available?
How do you boost donations and participation for a fundraiser at a time when non-profit dollars are less available?
2 PagesMARCH OF DIMES BACKGROUND: In 1916, the United States was hit with the first great polio epi- demic, claiming Franklin D. Roosevelt became one of its vic- tims. The first grassroots fundraiser for the foundation asked the public to send dimes to President Roosevelt at the White House. The name “March of Dimes” was then coined by enter- tainer Eddie Cantor as a play on the popular newsreel feature of the day, The March of Time. In 1979, the name “March of Dimes” was officially adopted by this charity. Since 1970, the March of Dimes has host- ed WalkAmerica and raised more than 1.7 billion to fund research, partnering with out of home companies on pro-bono cam- paigns to promote the event. In 2006, the March of Dimes was launching its Prematurity Campaign to raise awareness levels that 1 i
