The fear of being left behind only becomes a reality if you let it. If you do not take positive steps to ensure the competitiveness and continuing profitability of your company, chances are you will have left it too late to play catchup. Being aware of what it takes to be successful and understanding how to implement it means giving yourself the advantage to succeed. We commissioned Millward Brown to survey a random sample of more than 300 senior managers and directors of digital agencies in ten countries across three continents. These decision-makers are no freshmen. With an average age of 39 years and responsibility for 30+ employees, they offer a strategic view of their needs, their clients’ needs, and the industry’s trends.

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