Case Study

How Digicel Samoa Attracted 20% More Subscribers with Brand Campaigns Backed by Ookla®

How Digicel Samoa Attracted 20% More Subscribers with Brand Campaigns Backed by Ookla®

Pages 2 Pages

In Samoa's competitive market with 200,000 residents and two dominant operators, Digicel countered rivals' cheaper plans by highlighting superior network performance to retain and attract subscribers. Committed to top-tier digital services and connectivity, Digicel leveraged Ookla's Speedtest Awards as credible validation of their excellence. These independent endorsements powered compelling brand campaigns, building trust and driving 20% subscriber growth through proven reliability.

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