How Cortical.io Semantic Search Helped a Global Company Automate its Marketing Claim Verifications Cortical.io Semantic Search Case Study The Challenge Ensuring that marketing claims about a product are not misleading or deceptive is a major challenge for this large consumer goods company which must comply with consumer protection laws and industry self-regulatory guidelines. To avoid litigation and the associated costs, marketing claims must be supported by sound factual research results, such as clinical studies and consumer reports. With almost 300,000 new clinical studies registered every year, it is impossible to manually keep track of new evidence related to a specific product. The scientific vocabulary used in such studies differs significantly from the jargon used in market

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