1 sift.com CASE ST UDY + How Carousell keeps fraudulent listings off of their platform Challenge Fake listings and the need for proactive prevention As Carousell began to scale, they started to see fraudsters posting fake and spammy product listings for products that either arrived to the buyer not as described or never got delivered to the buyer at all. Carousell didn’t have a way of proactively preventing these listings and relied on user flags to spot and remove them. This meant that these listings not Overview Buying and selling more effectively Carousell is a Singapore-based peer-to-peer marketplace, where users can buy and sell effectively and easily, and sellers and buyers can connect privately. The company has both an app and a desktop site. In addition to Singapore, Carouse

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