Problem How can Southern Builders create awareness of their re- cently developed homes and homebuilding services? Solution By maximizing visibility through a media mix of OOH and mobile. Background Southern Building had just completed for sale newly built homes in the St. Bernard neighborhood in southern Louisiana, just outside of New Orleans. Objective They wanted to drive brand awareness and consideration for their homes and building services. Strategy The strategy was to use both mobile and OOH to create brand awareness and develop consideration. Plan Details Markets: New Orleans Flight Dates: June 11, 2018 - November 25, 2018 OOH Formats Used: Posters Target Audience: Adults 18+ Results The campaign produced a 62% lift above the mobile alone secondary action rate b

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