How CallRail helped Pacific Lifestyle Homes rebound from bankruptcy and increase web traffic 33% “Home builders generally use online sales consultants, so most of our inbound calls are driven to two individuals in our office, then they distribute the leads out to the rest of our sales team,” said Steve Bradford, VP of Sales and Marketing at Pacific Lifestyle Homes. “In this industry, if you’re using online sales consultants and not using call tracking you’re making a big mistake, and it surprises me to this day when I meet builders that aren’t using it. ” As a leading new home builder in Washington and Oregon, Pacific Lifestyle Homes has been operating in the Pacific Northwest since 1996, In the more than 20 years since their founding, they’ve built more than 3,000 homes and 50 new commun

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