As an eCommerce company, there is obviously a huge incentive for having a performant website since page speed correlates with conversions. While there is a company-wide focus on performance, each department has slightly different motivations. For instance, our marketing department’s performance goals revolve around the fact that the faster your site, the more favorable search engines will rank you. So for them, performance is more about increasing organic traffic and competing with sites like Amazon. As an engineering team, performance is essential. We are continuously talking about and prioritizing projects around performance. Rigor’s Performance KPIs are particularly useful in creating a culture of performance because they provide insight into incremental changes.

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