Customer Problem Allocadia develops Marketing Performance Management software that helps organizations build more aligned marketing plans, track spend accurately, and measure impact on the business. As one customer puts it, “Allocadia lets me run more efficiently so I can do marketing more effectively.” Before adopting Threat Stack, Allocadia’s security team relied on the manual analysis of definition-triggered alerts to identify anomalous activity. This was time consuming, and by the time they finished reviewing events, they were already a step behind the issue. In addition, not having the right security stack caused friction in the sales cycle and due diligence audits, given the excessive time it took to provide evidence of how customer data was being protected and how

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