Case Study
How a Fiber “Freeway” Keeps Sales Rolling for Wheel Warehouse
Southern California’s Anaheim is home to 80 percent of the world’s wheel manufacturers. So, it’s easy to see why it’s also home to Wheel Warehouse, an after-market wheel retailer. Since 1979, Wheel Warehouse has built a reputation for delivering an outstanding shopping experience, featuring a 7,000-square foot “Disneyland for wheels” showroom where customers can try on the latest rims and tires. When Mike Yablonka and Chris Granger bou