Case Study 03 Houlihan’ s “Last year we increased banquet sales by 11 percent in our specialty stores [with Gather], which equates to almost half-a-million dollars.” - Kelly Bishop Marketing & Event ManagerThe History of Houlihan’s Back in 1972, the first Houlihan’s restaurant was opened in Kansas City by Joe Gilbert and Paul Robinson in a building that had once been high-end haberdashery Tom Houlihan’s Men’s Wear. The name stuck, and tod

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