HIL T ON BIMRINGHAM METROPOLE CASE STUDY Location: CUST OMER PROFILE Midlands Industry: Hospitality Products: Hilton Birmingham Metropole is situated near the NEC, Genting Arena, Resorts W orld Birmingham and Birmingham International Airport. The hotel is the UK's largest accommodation and conference venue outside of London, covering 65,000 square feet within its 33 meeting and event rooms, in addition to 790 guest rooms, at full capacity they can hold up to 5,000 guests. Their ability to of fer their guests immediate responses while on the move is critical to the hotel and reliable communication tools play an ever-increasing role in delivering seamless services and give an essential path to continue guest retention and growth. Evans Sarpong, F&B Manager , was very aware that his team nee

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