Hotel and Convention/Event Center Feasibility Study Show Low, Arizona HSP worked with the City of Show Low to conduct a market and financial feasibility study for a new convention/event center. HSP, alongside event center architects from Convergence Design, analyzed the marketability and uses of convention and event facilities, evaluated proposed sites, validated operating and development cost estimates and provided funding and governance options for the City of Show Low. The goal of the study was to provide the City of Show Low with an event center strategic plan to accommodate convention/event center business that will induce economic activity to the community. HSP examined the needs of Show Low’s community and the greater market area, identified the current and future unme

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