Case Study
Hostess Brands – A Sweet Supply Chain Story
Hostess Brands – A Sweet Supply Chain Story Hostess Brands is one of the largest packaged food companies focused on developing, manufacturing, marketing, selling and distributing fresh baked sweet goods in the United States. Challenge To create a new company and return some of America’s best loved snack food brands to the shelf, Hostess needed to reevaluate it supply chain network for greater efficiencies. Solution Logility Voyager SolutionsTM helped Hostess manage demand for seasonal products, introduce new products, accelerate inventory turns and move from a push to a pull based distribution strategy. Bottom Line Moved from bankruptcy to market reentry in under 24 months, culminating with an IPO of $2.3 billion Shifted from a decentralized, direct store delivery model to a centralized pl