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Horlicks’ £1,000 a day Text & Win draws 1,000 responses per day

Horlicks’ £1,000 a day Text & Win draws 1,000 responses per day

Incentivated
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Case study: Acquisition | CRM | Shortcodes & QR codes | Enterprise messaging | mCommerce Consumer goods: Horlicks (GSK) Horlicks’ £1,000 a day Text & Win draws 1,000 responses per day Business need To boost purchases of Horlicks among loyal customers and entice new drinkers to trial the product using digital media promotion. The solution A three-month on-pack offer invited shoppers to enter a prize draw to win £1000 each day. Entrants

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