Case Study: Honda North American Finance Industry: Automotive Manufacturing and Sales Company Overview: Japanese engineer, mechanic, and automobile enthusiast Soichiro Honda began his career mass-producing parts for Toyota. However, he soon decided to branch out with his own business, so he created the Honda Technical Research Institute nearly 70 years ago in 1946. The company began by building motorized bicycles from leftover World War II materials. It became the Honda Motor Company, Ltd. in 1949 and started making motorcycles. By 1964, this corporation was the biggest motorcycle manufacturer in the world. Around this time, Honda expanded its operations into automobiles and luxury sports cars (under the brand name Acura). In 1995, Honda added aviation to its roster when it began developme

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