Case Study
Home improvement retailer uses Adobe Marketing Cloud to gain insight into customer interactions across channels and deliver optimized experiences
Home improvement retailer uses Adobe Marketing Cloud to gain insight into customer interactions across channels and deliver optimized experiences
Adobe Customer Story “Adobe Marketing Cloud has sparked interest in analytics at B&Q, giving our merchandisers and marketers reliable and quantifiable data that they can use to inform decisions.” Matt Harris, insight manager, B&Q B&Q, delivering everything customers need. Home improvement retailer uses Adobe Marketing Cloud to gain insight into customer interactions across channels and deliver optimized experiences. SOLUTION Adobe Analytics