FIRM TRANSFORMS CRM CAPABILITIES WITH 3E BUSINESS DEVELOPMENT AND CONCEP THOMSON REUTERS ELITE CASE STUDY HOLDING REDLICH HOLDING REDLICH Holding Redlich is a full-service Australian law firm headquartered in Melbourne, with further offices in Sydney and Brisbane. Founded in 1975, the firm has more than 190 fee earners. BUSINESS CHALLENGES Having operated an outdated legacy CRM system for several years, the firm needed a transformational solution to better store, access, and leverage client relationship data seamlessly with the firm’s existing technology platforms. WHY 3E BUSINESS DEVELOPMENT? 3E Business Development has transformed Holding Redlich’s client relationship management and business development processes, providing fast, easy, and comprehensive access to

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