“ “ Currently one of the two largest tyre manufacturers in the world, Michelin has come a long way since two French brothers, Édouard and André Michelin, formed the company in 1888. Having continually innovated and pushed the boundaries of tyre technology, its products are now found on vehicles ranging from family hatchbacks to Formula One racing cars, and were even used on the NASA space shuttle. As a multinational organisation, Michelin has operations throughout the globe and in mid-December 2009 it became the sole owner of the Tigar Tires car tyre factory in Pirot, Serbia. In 2010 Michelin announced that it would invest €10m in Serbia over the next 18 months, including a new logistics centre that has created over 100 new jobs, and since then it has doubled production at th

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