CASE STUDY PARTNERED RIGHT ® Purchase College is located in Purchase, Westchester County, NY approximately 25 miles from midtown Manhattan. It was founded in 1967 and held its first commencement in 1973. Purchase College is a public four-year college of arts, liberal arts and sciences, and is one of the 13 comprehensive colleges of the State University of New York (SUNY) system. Being a relatively young college there was no expectation that alumni would be a primary target market as is the case with most university related life plan communities. Known for its arts programs and home of the Neuberger Museum of Art and a Performing Arts Center, Purchase College has long attracted the local community to its 500-acre campus. In 2003 the new President of Purchase College assembl

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