GOODDATA CUSTOMER STORY | MINDFLASH Hitting Business Targets with Analytics-Powered eLearning Reaching Out to a New Customer Base Building Requirements Around User Needs Small but mighty, for 15 years Mindflash, a SaaS eLearning platform provider, has been helping companies around the world create, distribute, and track learning courses for internal and customer use. With just 30 employees, Mindflash delivers eLearning services to more than 1,000 clients, delivering an end-to-end solution that manages the entire online learning process. In 2012, Mindflash saw the opportunity to scale exponentially by shifting their target to enterprise clients. Making the move up-market would require them to significantly enhance their platform capabilities in two ways. The first was to provide ad

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