CUSTOMER SUCCESS The precursors to South Korea’s number-one alcoholic beverage producer, Hite Jinro, were born when Jincheon Brewing Company first brewed Jinro soju in 1924, and when Chosun Beer was founded in 1933. By 1970, Jinro had become the leader in Korea’s soju industry, and the brand had become a consumer favorite. Meanwhile, a new marketing campaign in 1993 took Hite Beer to the top of its market sector. It is not a stretch to say that Jinro and Hite Beer are behemoth brands in the history of the Korean alcoholic beverage industry. In 2005, when these two companies merged, Hite Jinro became the nation’s largest alcoholic beverage conglomerate. By focusing on high-quality management and excellent customer service, the combined company has continued to introduce popular n

Join for free to read