www.seismic.com Hitachi Vantara lacked the right tools to deliver opportunity-relevant content to sellers at the right time. Hindered by 11 repositories for 16 different verticals, sellers would waste time sifting through content to find exactly what they needed. Frustrated by the process, sales reps would often ignore new content in favor of the materials stored on their own computers. This was a major content governance headache for marketing. As part of a larger digital transformation, Hitachi Vantara adopted Salesforce to better keep track of contacts and opportunities. Around the same time, Hitachi implemented Seismic as their marketing and sales enablement platform to integrate directly with Salesforce. Using data from the opportunity’s sales stage, solution of interest

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