Hired Puts Full Circle Insights To Work Demonstrating the Value of Marketing Programs, Channels, and Campaigns
Hired Puts Full Circle Insights To Work Demonstrating the Value of Marketing Programs, Channels, and Campaigns
2 PagesCASE STUDY Hired Puts Full Circle Insights © T o Work Demonstrating the Value of Marketing Programs, Channels, and Campaigns The Challenge: Hired’s marketing team needed performance data to accurately attribute revenue, demonstrate value, and build the right- sized B2B team. As the world’s leading tech jobs marketplace, Hired was building a business-to-business (B2B) marketing engine from the ground up. Marketing VP Katrina Wong knew the business- to-consumer (B2C) tools used to reach jobseekers weren’t designed for marketing the company’s valuable services to businesses. To make their B2B marketing playbook complete, Wong and the Hired marketing team needed a way to: • SAttribute revenue to specific marketing programs, channels, and campaigns so they could allocate spending
