Challenge Developing a virtual user conference with clear, measurable objectives The objective was to virtually bring small business customers together to share best practices, network with peers, hone technical skills and get the latest product information. Multiple challenges were addressed: • Limited execution time; six weeks to transition an in-person conference to virtual over same dates • Client goal to attract 1,100 attendees, in person; new virtual attendee goal became 2,000 • Stay in front of customers when in-person was unable to be hosted • Introduce products to new and existing users • Attendees' pets replaced the exhibit hall puppy lounge (even pet chickens were included!) MEETINGS & EVENTS CASE STUDY High-tech virtual user conference is a huge success When Augeo

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