High Tech Company Improves Marketing with Predictive Analytics Easier data preparation, cutting-edge functions, best results
High Tech Company Improves Marketing with Predictive Analytics Easier data preparation, cutting-edge functions, best results
3 PagesHigh Tech Company Improves Marketing with Predictive Analytics Easier data preparation, cutting-edge functions, best results CHALLENGE This large company’s analytics software supported over 500 internal clients with predictive modeling projects for improving customer acquisition and retention, identifying up-sell and cross-sell opportunities, increasing revenue, and understanding customer lifetime value. Members of the global analytics team had been using other legacy analytics platforms for years, and they were heavily dependent on them for data extraction, processing, analysis, and reporting. However, there were drawbacks with these systems. SOLUTION When the team was asked to migrate to the TIBCO ® Data Science platform, some longtime users of other platforms had reservations
