HIGH-CALIBRE AV COLLABORATION AT BMW / MINI SHOWROOM – READING, UK COMMERCIAL CASE STUDYHIGH-CALIBRE AV COLLABORATION AT BMW / MINI SHOWROOM Commercial Installation Location: Reading, UK The expression “A customer doesn’t walk onto the lot unless they want to buy” might still have been true not that long ago when a car dealership consisted of a fairly plain building containing a few motors and a lot of pushy salespeople. But today’s car show

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