Brief - London womenswear label HEMYCA launch an interactive pop-up shop at Broadgate Circle, engaging visitors by hosting a launch party as well as a series of talks about the fashion industry from leading creative directors and stylists from the world of fashion. Result - The 9m AirDesic inflatable geodesic dome provided a unique venue to host the innovative installation. The inflatable temporary structure, featuring a clear canopy, was in s

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