Helping to deliver value through smart design. - Logic PD This weighing solutions company sought the help of the Logic PD design team to help create design guidelines to unify product line look and feel, ultimately eliminating excess time and cost from production. CHALLENGE A brand is an intangible asset and is often the most valuable asset to a company. Brand identity is what makes your brand distinct from the competition. Brands are often times well defined, but translating that definition into 3D products can be a challenge. What does “trusted” look like? What does “clean” feel like? How do you design, engineer, and manufacture a broad range of products that all consistently communicate the key elements of a brand regardless of the team working on the product? That was the challenge fac

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