Case Study

Helping a star stadium light up its game

Helping a star stadium light up its game

Pages 2 Pages

“We can now offer the ultimate Juventus experience, enhanced with light shows, graphics, and videos that make each event different and more memorable than the one before.” Mr. Alberto Pairetto, Head of Events, Juventus Sports Customer challenge Since opening in 2012, Allianz Stadium has broken crowd records with an average match attendance of 38,000 to 39,000 fans. Juventus football club was interested in improving the overall fan experience at the stadium, while ensuring compliance with strict broadcast regulations and compatibility with sport governing bodies guidelines Solution To bring a total fan experience to life, the iconic Allianz Stadium required more than two years of close collaboration and partnership. Because compliance with UEFA A Elite standards was essential

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