Helping a Financial Association Globalize its Brand with aDigital Brand Expression Audit
Helping a Financial Association Globalize its Brand with aDigital Brand Expression Audit
2 PagesD I G I T A L E X P E R I E N C E C A S E S T U D Y Helping a Financial Association Globalize its Brand with a Digital Brand Expression Audit The Opportunity. A global association recently rebranded to better portray its image as the world’s premiere provider of financial professional certifications. In addition to developing new buyer personas and messaging, the company also redesigned its website to bring th
