Case Study

Hello Human Kindness. Welcome Kind People.

Hello Human Kindness. Welcome Kind People.

Healing is about caring for the whole person, and caring for all people. Dignity Health seeks candidates who embrace this point of view and have a passion for treating people with compassion. SOLUTION We developed a new employer branding campaign that reinforces the theme of humankindness and acknowledges the fact that caregivers have choices to make when it comes to their career. Every headline in our campaign offers two valid choices;

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