Case Study

HelioJET® Newsprint

HelioJET® Newsprint

Pages 5 Pages

HelioJET® Newsprint Case Study Business Situation The global demand for mechanical grade papers is growing at a rate equal or greater than that of other paper and paperboard grades. However, the growth in demand for mechanical grade papers is much higher in emerging markets (Asia- Pacific/Eastern Europe) than it is in other much more mature markets (North America/ Europe) where demand is declining in some segments or recognizing only nominal growth in others. This shift in demand has led to a general migration in production for mechanical grade producers as they look to move closer to the localities where demand is high and raw material costs are typically lower. This has led to a reduction in capacity in mature market regions where costs are at historical highs. The implications of this t

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