Heineken Brazil Case Study

6 Pages

Heineken Brazil partnered with Silverbullet to build a first-party data strategy and strengthen customer relationships. Facing limited internal resources, Heineken aimed to become the most connected brewery in Brazil. Silverbullet implemented a Customer Data Platform, personalized marketing automation, and loyalty-based initiatives via local partnerships and events. Results included millions of consumer records collected in year one, surpassing goals. The project fostered a data-driven culture and positioned Heineken for deeper consumer insights and long-term engagement.

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Case Study Heineken

Case Study

Heineken Brazil Case Study

Heineken Brazil Case Study

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