Healthy Intelligence From IMS
Healthy Intelligence From IMS
2 Pages© FranklinCovey. Center for Advanced Research. All rights reserved. September 2007 1 CENTER for ADVANCED RESEARCH Discovering and Documenting Greatness healthy intelligence from ims the company Established in 1954, IMS Health in the U.K. em- ploys 5000 people in 100 countries worldwide. Its mission is to research and analyse pharmaceuti- cal records from around the world and summarize them for companies who need market intelligence and strategy information. The information—gath- ered anonymously from large numbers of health care practices worldwide—includes data on pre- scriptions, patient care, and related matters. The world pharmaceutical market is dominated by thirty globally-operating companies which make decisions on a region-by-region basis. IMS sells its market information a
