Havas Media Improves Campaign Performance Data science reuse, security, time savings, insights, client growth CHALLENGE Data has always been at the core of advertising and media buying, but today, using predictive analytics to transform data into meaningful media strategies is more paramount than ever. Digital media channels offer brands more opportunities than ever to engage with their audiences, and the data generated by online and mobile activity is increasing exponentially. When every click, like, and tweet adds to the digital trail, brands and agencies expect their media buying partners to be able to tell them exactly what they are getting for their money. Data has always been at the core of Havas’ business. But as customer demands for insight into campaign performance incre

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