Case Study
Hatfields
www.hitsearchlimited.com | 0800 011 9715 © Copyright 2017 Hit Search Limited About Hatfields Hatfields is a car dealership group with over 300 members of staff, across 10 different retail outlets. Founded in 1922 in Sheffield, Hatfields is one of the largest independent car dealership groups in the UK for Jaguar, Hyundai, Volvo and Land Rover.www.hitsearchlimited.com | 0800 011 9715 © Copyright 2017 Hit Search Limited Our primary objective was to increase general brand awareness, in order to sell more new and used cares. Our secondary objective was to increase the amount of test drives booked and increase footfall to the Hatfields ‘value my car’ feature. 1. THE CHALLENGE 3. THE RESULTS Hatfields witnessed a 45% increase in traffic month on month. The car dealership also saw an increa