Case Study
Hard Rock Rocksino
A Workplace Communication Case Study from The Marlin Company The Hard Rock Rocksino in Northfield, Ohio, had some unique challenges when it opened its doors in 2013. Not only did it have to deliver on the promise of the Hard Rock brand, which is syn- onymous with fun, excitement, and quality entertainment; it was also a racino, with the larger property encompassing both a gaming facility and a harness racetrack. There was no proven blueprin