CASE STUDY - 5 MONTHS U P D A T E D 1 5 / 0 5 / 1 8 LENGTH OF CAMPAIGN – 5 MONTHS (ON GOING) BACKGROUND In November 2017 we met Hanson Fitness, owned by Celebrity Trainer – Harry Hanson – a set of two personal training studios in Union Square & Soho, NY. Hanson Fitness were looking for an explosion of brand awareness for the gyms, increased press and celebrity endorsements - translating into new website hits, enquiries and more business. PR OBJEC

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