Case Study

Hamilton County Fairgrounds & Agriculture Arena Market Analysis

Hamilton County Fairgrounds & Agriculture Arena Market Analysis

Hamilton County Fairgrounds & Agriculture Arena Market Analysis Hamilton County, Indiana Mr. Hunden worked for the Hamilton County Convention and Visitors Bureau (HCCVB) to perform a market and financial analysis for the Hamilton County Fairgrounds. Hamilton County is located directly north of the City of Indianapolis and includes the fastest growing suburbs in the State of Indiana. The HCCVB, supported by a fairgrounds task force, engaged Mr. Hunden to conduct an organizational, financial, market and facilities review of the Hamilton County Fairgrounds with the following objectives: § Determine if the organizational structure of the Fairgrounds is the most appropriate for its mission, use and quality; § Review the facility management, marketing and booking policies to determ

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