CASE STUDY Overview Hallensteins has a long history in New Zealand. With the origins of Hallensteins dating back to the gold rush days of the late 1800s, the company is a mainstay of the New Zealand retail environment, now employing more than 1000 people through its association with womenswear brand, Glassons. A strong heritage - building the brand In 1873, Bendix Hallenstein set up The New Zealand Clothing Factory in Dunedin, to produce q

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