Half Moon Bay is an award-winning wholesaler of licensed and themed giftware, supplying trade retail customers worldwide. Perhaps best known for its quirky humor and love of retro classics, the UK-based company markets many of the world’s best-known brands including The Beatles, Superman, Top Gear, and Cadbury. THE CHALLENGE Half Moon Bay’s business is all about themed gifts, like partyware, bags, and posters. It’s not about technology. Th

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